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The HugBag kids love most, thoughtfully designed for comfort and everyday adventures. 

Save ₹ 200 Best Seller Diver Filli Diver Filli
Diver Filli

A HugBag that doubles as a companion for kindergartners (aged 4-5), with a spacious capacity ...

₹3,199.00₹2,999.00
Save ₹ 180 Best Seller Filli & Aeroplane Filli & Aeroplane
Filli & Aeroplane

A HugBag that doubles as a companion for preschoolers (aged 2-3), with a spacious capacity of...

₹2,999.00₹2,819.00
Save ₹ 210 Best Seller Filli Flies a Plane Filli Flies a Plane
Filli Flies a Plane

A HugBag that doubles as a companion for primary graders (aged 6-7), with aspacious capacity ...

₹3,499.00₹3,289.00
Save ₹ 210 Best Seller Filli Goes Diving Filli Goes Diving
Filli Goes Diving

A HugBag that doubles as a companion for primary graders (aged 6-7), with a spacious capacity...

₹3,499.00₹3,289.00
Save ₹ 210 Best Seller Filli Goes into Space Filli Goes into Space
Filli Goes into Space

A HugBag that doubles as a companion for primary graders (aged 6-7), with a spacious capacity...

₹3,499.00₹3,289.00
Save ₹ 210 Best Seller Filli Goes Sailing Filli Goes Sailing
Filli Goes Sailing

A HugBag that doubles as a companion for primary graders (aged 6-7), with a spacious capacity...

₹3,499.00₹3,289.00
Save ₹ 210 Best Seller Filli Rules Egypt Filli Rules Egypt
Filli Rules Egypt

A HugBag that doubles as a companion for primary graders (aged 6-7), with a spacious capacity...

₹3,499.00₹3,289.00

The Bag That Feels
Like a Hug

A first-of-its-kind harness designed to sit gently on little shoulders so every school day feels light. 
Filli cat

Find Their Perfect HugBag

Preschoolers 2-3 Years Preschoolers2-3 Years Kindergarteners 4-5 years Kindergarteners4-5 years Primary graders 6-7 Years Primary graders6-7 Years
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Made with

Made with Love & Little
Moments in Mind

Filli & Me was created by Shikha and Vishal — two parents of two kids who know firsthand how big those early milestones really are. From that first day of school to every adventure in between, they built Filli & Me to make children feel confident and joyful, while making life a little easier for parents too.

Discover our story
More than a bag it is a gift they will love every day

A Gift that’s
Impossible to Forget.

Gift a HugBag

Loved by Kids.
Trusted by Parents.

Worth Every Penny

What impressed me the most is the thoughtful storage space. The materials and finishing are excellent, making it truly worth the money spent. My son absolutely loves it, and I would highly recommend it to other parents looking for a quality backpack for their little ones.

Kalaivani Nagarajan,Tamil Naidu

The Best Gift

I got the HugBag for my granddaughter and she is loving it. It’s really very cute. Best of all the team really helped me in the purchase process also- 

Anuradha Verma, Gurgaon

Its just wow

Its just wow

Preethi, Tamil Naidu

Thoughtful Design

You can tell a lot of thought has gone into making it comfortable and useful, not just cute. As a parent, I appreciate those little things.

Vikram, Maharastra

From Our Growing Community, With Love

Designed Around Their Favourite Things Dinosaurs

The Dino Obsessed For those who know every dinosaur by name — yes, even the tricky ones.

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Dino Friends

Dino Friends

Space Explorer

Space Explorer

Artist

Artist

Animal Lover

Animal Lover

Say Hello to Filli

At Filli & Me, we’ve crafted Filli to be your child’s ultimate companion,  playful, imaginative, adventurous, and instantly comforting, complete with her signature red scarf.

We understand that sending your little one into the world can feel emotional for both parents and children. That’s why Filli is designed to be the cheerful, dependable friend who’s always there.

Our SocialGram

A peek into our colourful world of tiny explorers, joyful moments, and everyday adventures.

@filliandme

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